Local brand, The Shop, SALT teams up with artist, Mike Gough to deliver wearable art fashion line

Local brand, The Shop, SALT teams up with artist, Mike Gough to deliver wearable art fashion line


St. John’s, NL, April 18, 2018 – St. John’s based brand, The Shop, SALT is ready to launch their collaborative spring fashion line, SALTXMIKEGOUGH, featuring a series of never before seen, commissioned works by artist and corner brook native, Mike Gough.

The brand has been revealing each individual piece incrementally on their social media channels with the full line launching this week. With only a limited quantity of each item available, SALTXMIKEGOUGH will be available for purchase on Thursday, April 19, 2018 at 7:00 pm NST on SALT’s website www.theshopsalt.com

SALT stands for the age-old saying, “Salt of the Earth,” meaning someone who is both genuine and good-natured. The brand strives to celebrate those who represent the sentiment, following their passions, staying true to themselves, and living their life to the fullest. For Emily Evans and Lauren Saunders, Co-Directors of The Shop, SALT, Gough embodied exactly what they wanted to celebrate.

“Having Mike Gough’s artwork on our clothing was our first true aspiration as a brand.” says Evans, “We imagined how incredible it would be to give people an opportunity to experience his work in a different way, seeing it come to life through fashion.”

Saunders agrees. “Enabling someone else in their craft has been an unbelievably rewarding experience. Both of us feel that it’s been the most fulfilling project that the brand has taken on so far.”  

For Mike Gough, the project has been as equally rewarding, stating, “The SALT collaboration was such a positive, organic experience. Their visions are inspiring and their passion is contagious. Working together I saw the care and consideration they put into their brand and I deeply appreciate the respect and admiration they have for other artists and the arts community.”

On where he got his inspiration for the line, Gough adds “I drew from the salt philosophy to create a collection of images that represent the impressions our environments make on who we are - how they help shape our identity.  Using universal symbols I hoped to build a relationship between figure and landscape and show the strength in that connection.

Shop the SALTXMIKEGOUGH collection at www.theshopsalt.com this Thursday, April 19, 2018 at 7:00 pm NST.



Lauren and Emily
The Shop, SALT Inc.
(709) 693-8856



The Shop, SALT Inc.

The Shop, SALT was established in May 2017 by lifelong friends, Emily Evans and Lauren Saunders. After a decade of dreaming about starting their own clothing brand and establishing their own careers, the duo felt that if the aspiration was still strong, it was an endeavour worth exploring. After nearly a year of hard work and $200 shared start-up investment, SALT has grown to be well recognized online-based brand in Newfoundland and Labrador that continues to grow across the country.

Mike Gough

Originally from Corner Brook, Mike Gough has a bachelor of Fine Arts from Sir Wilfred Grenfell College in Corner Brook and a Master of Art in Fine Art from Central Saint Martins in London, England. Awarded the Elbow Room Residency at The Rooms, Gough’s artistic practice explores how our relationship with the elements- land, sky and water, connect and defines us all.  Represented by the Christina Parker Gallery, Gough has exhibited across the globe in locations such as Toronto, London, and Venice, with his next show scheduled for May 25, 2018 in St. John’s.



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