St. John’s, NL, November 12, 2018 - St. John’s based brand, The Shop, SALT is ready to open their first brick and mortar store this holiday season in their hometown, Grand Falls-Windsor.
SALT has been selling their products online, since the brand’s beginning in the spring of 2017, but will host the grand opening of their flagship SALT location at 24 Hardy Ave., Grand Falls-Windsor, Saturday, November 17, at 10:00 a.m.
SALT stands for the age-old saying, “Salt of the earth,” meaning someone who is both genuine and good-natured. The brand strives to celebrate those who represent the sentiment, following their passions, staying true to themselves, and living their life to the fullest. For Emily Evans and Lauren Saunders, Co-Directors of The Shop, SALT, the store opening is a dream come true, aligning with the brand’s message.
“Opening a brick and mortar store has always been one of our big dreams, even before we created SALT, we knew this was what we wanted to do.” says Saunders, “It’s been exciting to watch things grow, and recently, we’ve had more and more people asking if there were any stores who carried our products.”
Evans agrees “It really just seemed like the right time for us to make this dream a reality, and it’s even more special for us to make it happen in our hometown of Grand Falls-Windsor. Since the beginning, the community has been so supportive of the brand.”
The brand holds a few “classic” items that they keep on hand and restocked at all times, including their most popular item, a cozy grey sweater, called the Party Sweater. Item’s outside of the “Classic SALT” collection, once sold out, will not be restocked.
Saunders and Evans encourage everyone to come out and visit the shop early to make sure they get what they are looking for this holiday. The store will be open Thursday through Sunday and will remain open until December 23rd or until quantities last.
For more details regarding hours of operation or to see The Shop, SALT collection visit www.theshopsalt.com
The Shop, SALT Inc.
The Shop, SALT was established in May 2017 by lifelong friends, Emily Evans and Lauren Saunders. After a decade of dreaming about starting their own clothing brand and establishing their own careers, the duo felt that if the aspiration was still strong, it was an endeavour worth exploring. After nearly a year and a half of hard work and $200 shared start-up investment, SALT has grown to be well recognized online-based brand in Newfoundland and Labrador that continues to grow across the country.